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in_d_haus
09-06-2002, 08:22 AM
HOLLYWOOD, CA, SEPTEMBER 4, 2000... Microsoft Corp. and BMW of North America today announced that they are working together to create the BMW
Films Digital Cinema Series. The series is a digital cinema program that will present full-length independent feature films projected digitally in commercial theaters nationwide throughout the coming year. In addition, The Hire, the highly anticipated second series of bmwfilms.com short films, will be exhibited in
theaters in conjunction with the full-length film presentations. All of the feature films and short films will be screened in theaters using Windows Media Audio and Video 9 Series. This evening in Hollywood, Microsoft Chairman and Chief Software
Architect Bill Gates unveiled the BMW Films Digital Cinema Series onstage at the
beta launch of the Windows Media 9 Series platform.

Beginning November 15, the first of the feature-length films chosen for the BMW
Films Digital Cinema Series is Artisan Entertainment's Standing in the Shadows of
Motown. The inspiring music documentary tells the story of the Funk Brothers, the unheralded studio musicians who backed classic Motown Artists such as Marvin Gaye, Stevie Wonder, Diana Ross and the Supremes. The film will be digitally projected in at least 25 theaters nationwide and will be paired with one of the new bmwfilms.com shorts in the critically acclaimed The Hire series.
"The BMW Films Digital Cinema Series will provide great independent films for theatergoers, and Windows Media 9 Series will deliver the high quality video and surround sound that audiences demand in today's theaters," said Dave Fester,
general manager of the Windows Digital Media Division. "This is a great example of how Windows Media 9 Series enables independent distributors and exhibitors to take advantage of the cost savings made possible with digital technologies."

"We are proud to be part of a program that will emerging filmmakers who push boundaries, take risks and challenge us to see a subject in an entirely new light," said Jim McDowell, Vice President of Marketing for BMW of North America, LLC.

In association with Digital Cinema Solutions, which will facilitate the physical distribution and exhibition of the films, 25 theaters will be equipped with digital projection equipment. Microsoft and BMW will work with a range of companies, such as Artisan Entertainment, to select new films to be screened digitally in the venues participating in this program. The features may also open in other conventional theaters in each market in accordance with the distributor's general release plans for each movie.