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View Full Version : BMW given Google 'death penalty' -Source BBC UK


saurav27
02-06-2006, 09:54 AM
Check out Link at my blog (http://blog.360.yahoo.com/blog-6lmHrwcierPPMlG.hge5zI6KxQ--?p=111)

mullman
02-06-2006, 10:31 AM
I literally do not see why this matters.
Only an utter and complete idiot does not know that bmw.com or bmw.de or bmwusa.com gets you where you need for official information.

Maybe I'm the oddball since I would never google "BMW 550" and expect the first few pages to take me to official company information...

saurav27
02-06-2006, 10:37 AM
I guess its all about 'cloaking'

James
02-06-2006, 10:42 AM
I would bet very few companies don't have seed pages for search engines. Google can do what they like to try and keep their rankings accurate but in turn companies are free to try and capitalize on Google's ranking system.

All is fair in Love and Business :).

LmtdSlip
02-06-2006, 10:49 AM
I literally do not see why this matters.
Only an utter and complete idiot does not know that bmw.com or bmw.DE or BMW's.com gets you where you need for official information.

Maybe I'm the oddball since I would never Google "BMW 550" and expect the first few pages to take me to official company information...
The issue wasn't with a direct search of BMW. It was upping the ranking when someone searched for a more generic term like Used Cars.

They could have been even more aggressive and done the same thing for search terms like Mercedes, Lexus, etc. But that certainly would have put them over the line of fair play if there is such a thing when it comes to search engine ranking.

jillyjellyroll
02-06-2006, 10:53 AM
here's the official link from <a href="http://www.mattcutts.com/blog/ramping-up-on-international-webspam/">matt cutt's blog</a> (complete with screenshots) explaining exactly what BMW was doing and why they got de-listed (i.e. page-rank set to zero).

basically, the version of the pages that search engines could browse (i.e. doorway pages) were filled with garbage like german keyword terms for "used cars", and the content was repeated over and over again, with only the model names substituted. it was, without a doubt, deceptive, which is why google got pissed.

anyway, i hate javascript re-directs, since i browse with JS turned off by default. so in this case, BMW did something sucky, and now they're paying for it. tough luck. :dunno:

James
02-06-2006, 10:57 AM
basically, the version of the pages that search engines could browse (i.e. doorway pages) were filled with garbage like german keyword terms for "used cars", and the content was repeated over and over again, with only the model names substituted. it was, without a doubt, deceptive, which is why google got pissed.
If Google is depending on the honesty of the Interweb for the accuracy of their page rankings they are in deep trouble :p.

I can understand Google's position and their response. Sounds like BMW exploited a bug in their logic and Google needs to address it. Setting BMW's page rank to zero is a nice slap on the wrist for BMW but hardly addresses the flawed logic inherent in the ranking system's design.

jillyjellyroll
02-06-2006, 11:03 AM
If Google is depending on the honesty of the Interweb for the accuracy of their page rankings they are in deep trouble :p.

That's exactly why Google <a href="http://www.google.com/webmasters/seo.html">posts their policy clearly regarding Search Engine Optimizers (SEO)</a>. Namely,

"If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or throwaway domains, your site could be removed entirely from Google's index."

I agree that Google can't necessarily depend on the honesty of webmasters, but in this case, they're making a statement about what happens if you aren't honest. I don't think this is the "first time" Google has cracked down on stuff like this - it's just kinda shocking that it happens to a company like BMW with such a brand and reputation. I also don't understand why BMW used such crappy SEOs anyway. :dunno:

James
02-06-2006, 11:10 AM
it's just kinda shocking that it happens to a company like BMW with such a brand and reputation. I also don't understand why BMW used such crappy SEOs anyway. :dunno:

Too true. It's not like BMW is a budding brand trying to gain market recognition.

saurav27
02-06-2006, 11:28 AM
All is fair in Love and Business :).[/QUOTE]

That's true also it will cost BMW far much to make there website so that google can index them. So why not try something else :)

andy_thomas
02-06-2006, 03:06 PM
Check out Link at my blog (http://blog.360.yahoo.com/blog-6lmHrwcierPPMlG.hge5zI6KxQ--?p=111)
"If Google says all doorway pages are illegal we have to take this into consideration" was BMW's reply. I think this is a polite translation. What was really said, and it really needs no translation, was "Google Schmoogle" :)

saurav27
02-06-2006, 03:47 PM
[QUOTE=jillyjellyroll]here's the official link from <a href="http://www.mattcutts.com/blog/ramping-up-on-international-webspam/">matt cutt's blog</a> (complete with screenshots) QUOTE]


Nice Blog

mapezzul
02-06-2006, 05:25 PM
http://news.com.com/Google+blacklists+BMW.de/2100-1024_3-6035412.html?tag=nefd.top?tag=blog


Here is Cnet's take on this!