Anybody Read Driven? [Archive] - Bimmerfest - BMW Forums

: Anybody Read Driven?

02-06-2006, 07:55 PM
I was given the book Driven: Inside BMW, the Most Admired Car Company in the World today and am about to start reading it. Anyone read it? Comments?

02-07-2006, 05:58 AM
I have read it. There is some interesting information in it, but the quality of the writing is very poor. The book jumps around chronologically and seems to follow no particular logical line. It was useful in learning more about the company's early history and the influence of the Quandt family. Just don't expect Pulitzer prize winning writing.

-- Greg