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View Full Version : BMW vs Lexus calendar 2002 sales:


Kaz
01-07-2003, 08:02 PM
OK, I think I found the data:

Lexus Division, Toyota Motor Sales, USA: 234,109

BMW North America, LLC: 232,032 + 24,590 MINI Brand sales

Read 'em and weep, folks.

Patrick
01-07-2003, 09:45 PM
LOL. I got mine free! :D

BMW calendar that is ...

OBS3SSION
01-08-2003, 04:47 AM
Can you really count MINI? If Toyota counted both Lexus and Toyota, then BMW wouldn't even hold a candle.

pdz
01-08-2003, 05:34 AM
Kaz:

i think one of the most telling things about lexus is the ES300.

we know it for what it is, a camry based product with a supreme interior and mediocre performance.

and it costs (typically out the door) about $37,000. talk about margins. any car manufacturer must see that for what it is: terrific margins on the bread and butter car.

Kaz
01-08-2003, 09:26 AM
Well, a loaded Camry XLS is somewhere in the $32-33k range these days. :yikes:

That being said, I've looked at both these cars, both current and previous models, and read and talked to people re: their differences, and there are actually significant differences in materials and construction between the two that do justify at least some of the price difference. Its similar to saying that the A4 and Passat are the same car from that perspective.

Still, I agree, Toyota does in fact make more from each ES300 than from each Camry, but it also spends more on a per-car basis in terms of dealer and customer support. If you ever hear about the customer support stories from Lexus dealers it'll make you wonder how BMW stays in business sometimes. :tsk:

The HACK
01-08-2003, 12:23 PM
It's like Election 2000 all over again...

So BMW would win on a technicality (MINI is, afterall, a BMW group brand) but Lexus won if you exclude MINI sales.

Where's Al Gore and his cadre of vote counters?

·clyde·
01-08-2003, 12:35 PM
Originally posted by The HACK
It's like Election 2000 all over again...

So BMW would win on a technicality (MINI is, afterall, a BMW group brand) but Lexus won if you exclude MINI sales.


MINI is to Lexus what BMW is to Toyota. No recount needed :D

Mystikal
01-08-2003, 12:57 PM
Well, with the release of the X3 we should ZOOM past Lexus. They already have like 3 SUV's, right? A second one is like another gold mine for BMW.

dasWolf
01-08-2003, 06:57 PM
Originally posted by The HACK
It's like Election 2000 all over again...

So BMW would win on a technicality (MINI is, afterall, a BMW group brand) but Lexus won if you exclude MINI sales.

Where's Al Gore and his cadre of vote counters?

brave1heart
01-09-2003, 07:21 PM
Originally posted by Mystikal
Well, with the release of the X3 we should ZOOM past Lexus. They already have like 3 SUV's, right? A second one is like another gold mine for BMW.

More than 50% of Lexus' sales are SUVs...

JJKK
01-11-2003, 03:42 PM
the sales volume game as a positive thing. Now BMWs are all over the road and the resale value will decrease as the units on the road increase?

AF
01-11-2003, 05:05 PM
I really couldn't care less if one manufacterer had more or less sales then the other . . . I don't have stock in BMW or Lexus !?!?

Mathew
01-11-2003, 05:09 PM
Originally posted by Alan F
I really couldn't care less if one manufacterer had more or less sales then the other . . . I don't have stock in BMW or Lexus !?!?

yah, i really couldnt care any less either. As long as theyre still in business is what matters to me.

Anyways, lexus has a few more models than BMW, like LX, ES, SC