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RD@VA
02-26-2007, 12:18 PM
Hi all - just found this on the E60.net forum courtesy of member BMW1986. It is the base price announcement for 2008 E60's

ghbmd
02-26-2007, 12:38 PM
Found this on another BMW forum (http://forums.e60.net/index.php?showtopic=37258). Cannot make any claim to its legitimacy but it looks like the real deal.

RD@VA
02-26-2007, 12:45 PM
I posted it 20 minutes ago

ghbmd
02-26-2007, 12:56 PM
OK, you win.

M550
02-26-2007, 01:20 PM
WOW! That 550i ZSP! $1800 more than MY07. It'd better be worth it. :rolleyes:

mwagner1
02-26-2007, 03:01 PM
WOW! That 550i ZSP! $1800 more than MY07. It'd better be worth it. :rolleyes:


With the new Sports Package you are getting 19" wheels and the Aero Kit...if memory serves, the Aero Kit used to be an option that was installed by either the VPC or the dealer, for a cost of $1,600 for the kit and nearly the same for the install...that alone is $3,200....the wheels?? if you added these special, figure another $3K...

SO, that $1,800 may not be such a bad deal after all if it is saving you thousands for previously seperate (and expensive) options??:D

Cheers,

rich/minn
02-26-2007, 03:38 PM
I don't think these are the correct retail base prices. The 335 went up $2,500 to $3,000 more than the 330.

krash
02-26-2007, 06:19 PM
I don't think these are the correct retail base prices. The 335 went up $2,500 to $3,000 more than the 330.

Well, I'm not totally sure about that. One could arguably say that the 3 series has more upward mobility in terms of price relative to the 5 series.

Even with the $2500-$3000 price increase, the 3 series is still in reach for a lot of people.

As it stood, the 5 series was out of reach for most people. (Except the 525 that a lot of people wouldn't consider anyway...).

Therefore, it is reasonable to conclude that these prices are accurate.

munich5
02-26-2007, 06:34 PM
Amazing, '08 550 US MSRP is almost $9000 over the European Delivery Invoice Pricing.

ks-man
02-26-2007, 07:01 PM
Since the prices listed were base prices, any thoughts on what the MSRPs will be? Is there a typical percent mark-up?

ks-man
02-26-2007, 07:05 PM
ignore that as I realized that base prices are MSRP...so by the inverse any idea on what the invoice prices will be?

chonko
02-26-2007, 08:07 PM
I don't think these are the correct retail base prices. The 335 went up $2,500 to $3,000 more than the 330.

What is wrong with a lower than anticipated price increase?

chonko
02-26-2007, 08:08 PM
I don't think these are the correct retail base prices. The 335 went up $2,500 to $3,000 more than the 330.
I think the 330i=>335i is $2.12K.
The 530=>535i is $1.9K. What is wrong with that?
You need to understand that the profit margins are higher on the 5 series than the 3 series. You also need to understand that the engine in this case is now servicing 3 product lines(1er,3er, and 5er)as opposed to the case with the 335i debut when that was just the product line with the N54 engine.

Ugly Bear
02-26-2007, 09:03 PM
I don't think these are the correct retail base prices. The 335 went up $2,500 to $3,000 more than the 330.

530 is already significantly more expensive than competition (A6, GS350, E350). I don't think BMW can continue raising prices indefinitely. So small bump is expected, but nothing that would bring averagely optioned car to $60K.

rich/minn
02-26-2007, 09:07 PM
I think the 330i=>335i is $2.12K.
The 530=>535i is $1.9K. What is wrong with that?
You need to understand that the profit margins are higher on the 5 series than the 3 series. You also need to understand that the engine in this case is now servicing 3 product lines(1er,3er, and 5er)as opposed to the case with the 335i debut when that was just the product line with the N54 engine.

The 2008 5 series, will be std, with the auto trany. So the $1,900 price increase for the 535, would really only be around $700. And typically, each year the bmw's go up around $600-$1000. So basically, you are saying, there is no upcharge for a turbo. I bet, when official prices come out, the 2008 535 will be at least $2,500 more than the 2007 530. I am sure, we will know soon enough, who is right.

BMWSTL
02-26-2007, 09:23 PM
Hmm, no mention of the gas guzzler tax on the 550i with a manual transmission. I thought that the automatic transmission choice dropped the MSRP by $1300. Is that incorrect?

Assuming you're on the fence between a 535i or a 550i equipped with a sport package, cold weather package and an automatic (and get the premium package on the 535 i, which is standard on the 550i), the MSRP is $55675 for the 535i and $63855 for the 550i. An $8875 difference. Deduct appx. 7***37; for invoice.

Lou

FyteOn
02-26-2007, 11:09 PM
On the '07 550's the gas guzzler was an addition not a subtraction. The MSRP was with the auto and you had to add the $1300 gas guzzler for the manual. I assume the '08 would be the same and you would have to add it.

Why don't people think this is correct? It sure looks right on to me. The 535 moved about the right amount. Everyone heard it would be $2-4k so that's about right. The 550 didn't move from the base because the engine is the same - the sport moved up because of the wheel size increase and the aero kit. The 550 is already steep enough - Sport, Nav, cold weather and destination is already $66345. You're at $70k with Log7, HUD and Sat without adding anything fancy like vent seats, active steering or active cruise control.

Munich5, when all was said and done my '07 ED was about $11k under US MSRP. It makes a huge difference.

munich5
02-26-2007, 11:35 PM
On the '07 550's the gas guzzler was an addition not a subtraction. The MSRP was with the auto and you had to add the $1300 gas guzzler for the manual. I assume the '08 would be the same and you would have to add it.

Why don't people think this is correct? It sure looks right on to me. The 535 moved about the right amount. Everyone heard it would be $2-4k so that's about right. The 550 didn't move from the base because the engine is the same - the sport moved up because of the wheel size increase and the aero kit. The 550 is already steep enough - Sport, Nav, cold weather and destination is already $66345. You're at $70k with Log7, HUD and Sat without adding anything fancy like vent seats, active steering or active cruise control.

Munich5, when all was said and done my '07 ED was about $11k under US MSRP. It makes a huge difference.


Let's just hope the lease rates and residuals are semi-attractive!

RD@VA
02-27-2007, 05:21 AM
So basically, you are saying, there is no upcharge for a turbo. I bet, when official prices come out, the 2008 535 will be at least $2,500 more than the 2007 530. I am sure, we will know soon enough, who is right.

Well - this is official believe it or not - now this is even posted as a sticky http://www.bimmerfest.com/forums/showthread.php?t=191466 by Jon so it is legit.

jcflys
02-27-2007, 06:20 AM
Did the Dealer Invoice price change for ED? I dont see the invoice prices posted. Anyone have them. I am assuming nothing changed on the 550i price since it remained the same on the msrp.

shosan521
02-27-2007, 06:23 AM
Aw man...550 didn't really go up at all, well, it didn't but sport is now more. You get a hell of a lot more with the sport in MY08 though. Kinda makes me have a bit of buyers remorse that I'm getting an 07 550i. I pick it up this Friday over in Munich. I'm sure any sort of remorse will quickly be gone with a trip down the auto bahn!

rich/minn
02-27-2007, 06:50 AM
Well - this is official believe it or not - now this is even posted as a sticky http://www.bimmerfest.com/forums/showthread.php?t=191466 by Jon so it is legit.

If these are official prices. Then the 535, is an excellent value. Bmw is really trying hard to compete in the midsize class. This is a good thing of course. Alot more power, for basically no more money(assuming you want an automatic). Great deal..:thumbup:

chonko
02-27-2007, 09:30 AM
If these are official prices. Then the 535, is an excellent value. Bmw is really trying hard to compete in the midsize class. This is a good thing of course. Alot more power, for basically no more money(assuming you want an automatic). Great deal..:thumbup:

I guess I am right...
On a more serious note, BMW wants the 5 series to have the same market leadership that the 3 series has. A way to achieve this is by addressing both the product and pricing as well. By addressing both, the intention is to make the 5 series the preferred choice.

The refreshed E60 as we will come to see eventually will have better build quality, performance. The performance aspect we can tell with the engine upgrades. With the 535i, you are looking at comparable performance with the following cars:

Audi A6 4.2 litre V8 Quattro @$55,300 MSRP
Infiniti M45 4.5 litre V8 @$49,100 MSRP
Lexus GS350 3.5 litre V6 @$$46,100 MSRP
BMW 535i 3.0 litre TTI6 @$49,400 MSRP
MB E350 3.5 litre V6 @ $50,550 MSRP

As you can see, what they have done is to make the case for the 535i stronger in the US which happens to be the biggest market.
If you want the performance but are looking at the $45-55K price range, there is a BMW to meet your requirement without going for the 550i which puts the BMW at a price disadvantage.

krash
02-27-2007, 10:39 AM
I guess I am right...
On a more serious note, BMW wants the 5 series to have the same market leadership that the 3 series has. A way to achieve this is by addressing both the product and pricing as well. By addressing both, the intention is to make the 5 series the preferred choice.

The refreshed E60 as we will come to see eventually will have better build quality, performance. The performance aspect we can tell with the engine upgrades. With the 535i, you are looking at comparable performance with the following cars:

Audi A6 4.2 litre V8 Quattro @$55,300 MSRP
Infiniti M45 4.5 litre V8 @$49,100 MSRP
Lexus GS350 3.5 litre V6 @$$46,100 MSRP
BMW 535i 3.0 litre TTI6 @$49,400 MSRP
MB E350 3.5 litre V6 @ $50,550 MSRP

As you can see, what they have done is to make the case for the 535i stronger in the US which happens to be the biggest market.
If you want the performance but are looking at the $45-55K price range, there is a BMW to meet your requirement without going for the 550i which puts the BMW at a price disadvantage.

Agreed. In one of the Auto mags, they had compared 6 luxuary sedans and the M45 beat out the 550 simply because of cost. The authors said that the 550 was the best sedan in the test, but the M45 wins out because it is so much cheaper. The 535 solves that problem.

FyteOn
02-27-2007, 11:43 AM
ED solves that problem, too.

rbmw
02-27-2007, 11:57 AM
Is the automatic transmission now included as a standard means steptronic only or does it cover the new "sport" automatic as well?

Starab
02-27-2007, 03:47 PM
Is the automatic transmission now included as a standard means steptronic only or does it cover the new "sport" automatic as well?

2008 5 series has Manual transmission (STD) but you can also have Auto-Steptronic transmission 6 speed as a no cost option ie., free.
But the sport Auto transmission cost as it has little different gear stick/shifter with shift paddles behind the steering wheel
It is clear in press releases and Bulletins published

chonko
02-28-2007, 01:17 PM
It will be interesting to see how the market will respond to this price scheme.

miked112
02-28-2007, 01:29 PM
It will be interesting to see how the market will respond to this price scheme.

BMW knows that anyone getting a manual in a 5-series is not doing so to save the $1400; they are doing it because they prefer a manual. So no reason from their perspective to effectively give manual buyers a discount. I agree, it will be interesting to see the response...I doubt the number of manual buyers will drop significantly.