All New Website Launched [Archive] - Bimmerfest - BMW Forums

: All New Website Launched

12-17-2007, 02:49 PM
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All-new Website Launched

Saturday, December 15th, 2007 BMW launched an all-new redesigned website

Key points:
** The new site features a new more dynamic Build Your Own tool that will allow customers to better customize their vehicles with over 130 million combinations. The Build Your tool also provides more information and images during the process to better educate prospects before they arrive in the showroom. To ensure accuracy, the data presented in this Build Your Own is synchronized with the Dealer Ordering System.

** Featured on the Build Your Own for the 1st time will be BMW's all-new 1 Series coupe.

** The site also features a robust Media Gallery that includes several hundred videos. Each model has a video Driver's Guide that explains how owners can operate and take advantage of the many features and technologies their BMW offers. This can be very helpful to new owners.

** Vehicle information is also now presented in a similar fashion to the Product Knowledge on Demand curriculum to allow for a consistent customer experience online and in the showroom.

** Lease and financing offers now appear within the Financial Services section.

** Though the Owners' Circle does not undergo any change for this launch we do plan to fully integrate the owner experience into this site next year. When this happens customers will be able to access both their owner information and their configurations using one login ID.

** This site has been optimized to work best with the latest web browsers, specifically: Internet Explorer 7, Safari and Firefox.

We hope you enjoy the new site, please take it for a spin. Your feedback is always welcome.

Discuss the new site with other Bimmerfest members here -