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View Full Version : BMW Joins Hands With China Charity Foundation To Establish BMW Warm-heart Fund


tim330i
06-10-2008, 08:04 AM
HAND IN HAND, RECONSTRUCTION AID AFTER THE EARTHQUAKE

BMW JOINS HANDS WITH CHINA CHARITY FOUNDATION TO ESTABLISH BMW WARM-HEART FUND

Munich/Beijing. BMW China and BMW Brilliance Automotive yesterday jointly announced to join hands with China Charity Foundation (CCF) for establishing BMW Warm-Heart Fund for disaster relief work and reconstruction projects. The starting fund amounts to RMB 10 million and will be fully donated by BMW China and BMW Brilliance. Reconstruction work of the disaster stricken area will be a long-term and challenging task. Together with CCF, BMW will carry out the specific disaster relief projects sponsored by BMW Warm-heart Fund to provide concrete support to the reconstruction work under the guidance of related governmental organs. Considering the current situation, the first installment of the aid will be used to purchase tents and other materials that top the list of items needed urgently.

BMW China and BMW Brilliance donated RMB 1,000,000 and 3 units of BMW X3s for the earthquake disaster relief right after the day that powerful earthquake hit Wenchuan on May 12th. All BMW associate and authorized dealers have reached out their helping hands amid the devastating disaster. By June 2nd, the total donation from BMW China and BMW Brilliance associates alone had reached 470 thousand RMB. The donation from BMW authorized dealers nationwide had exceeded RMB 8 million. By launching the BMW Warm-Heart Fund, BMW called for more BMW customers and authorized dealers to join the efforts for the reconstruction of the disaster affected area.