alee
05-28-2003, 06:56 AM
Me & My Car
Mini Cooper S
Wall Street Journal, D5, by Lorraine Farquharson
Price: $19,975-$24,425
Drivers Include: Dennis E. Peters, CFO, Landrum & Brown, airport consultant; Gregor Freund, CEO and co-founder, Zone Labs; Bruce Brown, surfing-film director whose films include "Endless Summer II"; Olindo Mare, kicker, Miami Dolphins
Average Driver Profile:
Sex: Male
Age: 49
Married: Yes
Household Income: $150,000 (income only, not household net worth)
Driver Interests: skiing, foreign travel, tennis, wines, new technology
Sales Pitch: The new Mini Cooper S is a sport version of the familiar Lilliputian hotrod that's keeping US roads hot these days. Hoping to give its toy car more pep, BMW added a sport suspension, a rear spoiler and a souped-up engine with 163 horsepower to the "S" model -- all of which make this car zippier than the original
Sells Best In: San Francisco; Fort Lauderdale, Fla; Richmond, Va; Honolulu, Hawaii
Sells Worst In: Charleston, W.Va; Omaha, Neb; Flint, Mich; Little Rock, Ark; San Antonio, Tex
Mini Cooper S
Wall Street Journal, D5, by Lorraine Farquharson
Price: $19,975-$24,425
Drivers Include: Dennis E. Peters, CFO, Landrum & Brown, airport consultant; Gregor Freund, CEO and co-founder, Zone Labs; Bruce Brown, surfing-film director whose films include "Endless Summer II"; Olindo Mare, kicker, Miami Dolphins
Average Driver Profile:
Sex: Male
Age: 49
Married: Yes
Household Income: $150,000 (income only, not household net worth)
Driver Interests: skiing, foreign travel, tennis, wines, new technology
Sales Pitch: The new Mini Cooper S is a sport version of the familiar Lilliputian hotrod that's keeping US roads hot these days. Hoping to give its toy car more pep, BMW added a sport suspension, a rear spoiler and a souped-up engine with 163 horsepower to the "S" model -- all of which make this car zippier than the original
Sells Best In: San Francisco; Fort Lauderdale, Fla; Richmond, Va; Honolulu, Hawaii
Sells Worst In: Charleston, W.Va; Omaha, Neb; Flint, Mich; Little Rock, Ark; San Antonio, Tex