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my05_745li
04-08-2009, 05:16 PM
I received in the mail today a hardcover book of the all-new 2009 7 series. It's a very nice brochure, sorry book. Anyone else get one?

jmbaker3
04-08-2009, 06:38 PM
I received in the mail today a hardcover book of the all-new 2009 7 series. It's a very nice brochure, sorry book. Anyone else get one?

Picked one up at the dealer... waste of money in my opinion.

chrischeung
04-09-2009, 08:22 AM
Picked one up at the dealer... waste of money in my opinion.

How much did they charge you?

SleepTight
04-09-2009, 10:36 AM
Received mine in the mail last week as well. Nice presentation with some lovely pictures. It certainly feels like a quality effort, better than MB's, not as nice as Bentley's.

It seems almost quaint that luxury car manufacturers still send out big hardcover books touting their product since 99% of us now use the web to do our car buying research.

chrischeung
04-09-2009, 10:41 AM
It seems almost quaint that luxury car manufacturers still send out big hardcover books touting their product since 99% of us now use the web to do our car buying research.

I think that's not the point of it. It's like a "coffee table" book. Some thing you leave around for your friends to see and envy.

I read somewhere that most advertising is not effective at getting new buyers to the car/brand - rather it's a feel good mechanism for those who have already bought. It keeps folks happy, reinforces how they mad the right choice, and draws them into the next sale. The current book I would say falls into that category.

Even though it's superfluous, did you throw yours away? I'd guess not - so it's serving it's purpose - keeping the car in your mind as a potential purchase.

zibawala
04-09-2009, 10:50 AM
Would some one have pictures of IMPERIAL BLUE and OCEAN SEA BLUE?

jmbaker3
04-09-2009, 03:09 PM
How much did they charge you?

They gave it to me... Point was, waste of money by BMW, IMHO.

zibawala
04-09-2009, 03:25 PM
They gave it to me... Point was, waste of money by BMW, IMHO.
agree!

BmW745On19's
04-09-2009, 05:28 PM
I got mine in the mail today. It's certain persuading me to pick up a new 760Li. I can't decide on colors!

XZLR8
04-09-2009, 09:47 PM
I received in the mail today a hardcover book of the all-new 2009 7 series. It's a very nice brochure, sorry book. Anyone else get one?
Yep. Nice book.

Vitacura
04-10-2009, 12:57 PM
Mine arrived in the mail today!

dm5272
04-10-2009, 07:37 PM
I got mine in the mail today. It's certain persuading me to pick up a new 760Li. I can't decide on colors!

I have this book - I ordered my 750Li in their special Citrin Black and Amaro interior - with Piano Black moldings. These colors and options are NOT in the book. That is crazy! None of the Individual Colors are on the book.
Amaro was just added this month, but the other colors should have made the book!
Otherwise the book is great!

bimmerguy288
04-11-2009, 01:22 AM
I got my "book' yesterday. Saw a F01 in real life for the first time in China two days ago, it was a silver 740Li. It looked o.k. to me. Didn't look like a $200,000 car (that's what they are selling for in China) though.