BMW News: BMW and MINI Sales Decrease 19.1% in October 2009 [Archive] - Bimmerfest - BMW Forums

: BMW News: BMW and MINI Sales Decrease 19.1% in October 2009

11-03-2009, 02:11 PM
Woodcliff Lake, NJ – The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 20,619 vehicles, a decrease of 19.1 percent from the 25,475 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 199,838 vehicles, down 23.7 percent compared to 261,802 vehicles sold in the first ten months of last year.

BMW Brand Sales
Sales of BMW brand vehicles decreased 18.6 percent in October for a total of 16,443 vehicles compared to 20,203 vehicles reported in the same month a year ago. The sales volume met BMW’s expectations for the month and reflected limited inventory of the new 2010 model lineup, which began to arrive at dealerships in the middle of October. Year-to-date, BMW brand sales were down 25.6 percent to 160,666 vehicles compared to 215,836 vehicles sold in the same period of 2008.

“In October, we continue to see the trend of high volume premium models grabbing the majority of sales while lower volume specialty vehicles lag their previous year’s performance,” said Jim O’Donnell, President of BMW of North America, LLC. “That’s why we are concentrating our efforts on our core 3, 5, 7 and X5 series – all of which performed well with the 7 Series showing its best single month performance, outselling the same month last year by 10.3 percent to now lead the segment for the first time this year.”

BMW Certified Pre-Owned (CPO)
In October, sales of BMW’s Certified Pre-Owned vehicles increased 31.9 percent to 10,467 CPO vehicles versus 7,937 vehicles reported a year ago. Year-to-date, CPO sales were up 11.6 percent to 94,982 over the 85,081 reported in the same period of 2008.

MINI Brand Sales
MINI USA reported sales of 4,176 automobiles, a decrease of 20.8 percent compared to 5,272 cars reported in the same month a year ago when MINI benefited over-proportionally from $4 dollar gas prices. Year-to-date, MINI USA also reported sales of 39,172 automobiles, a decrease of 14.8 percent, compared to the 45,966 cars reported in the first ten months of 2008.

“October played trick or treat with us and we got a mixed bag of news with no clear trend,” said Jim McDowell, Vice President MINI USA. “While our dealers reported a lot of cautious customers and pragmatic buying choices, we also saw an inspiring performance in the West with sales being above last year.”

Table: Sales BMW of North America, LLC, October 2009
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11-10-2009, 01:41 PM
Despite a down turn in sales in the U.S. and a continuously poor global economy the BMW Group was able to increase its worldwide sales in October 2009 :thumbup:

BMW Group increases worldwide sales in October
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Munich. The BMW Group increased its global sales in October. A total of 115,252 BMW, MINI and Rolls-Royce brand automobiles were delivered to customers – a 2.0% increase over the same month last year (113,011). During the period from January to October, 1,054,811 (prev.yr. 1,226,844 / -14.0%) vehicles were sold. The company remained on its growth track in the emerging markets of China (9.558 / +81.0%), India (343 / +55.9%) and Brazil (838 / +224.8%) in October. In these markets the BMW Group was able to exceed the sales volume achieved for the whole of 2008 after just ten months. Ian Robertson, Member of the Board of Management of BMW AG, responsible for sales and marketing: “We are aiming to set new sales records in China, India and Brazil in 2009.” Commenting on the overall trend, Robertson added: “Our sales figures have been steadily recovering since April – and we were able to make gains in October as planned. We expect to see further solid growth in November and December. Our goal is to remain the world’s leading premium manufacturer once again in 2009.”

Besides China, India and Brazil, the company was also able to increase sales volumes in a series of other markets. In the high-volume markets of the U.K. (12,991 / +34.8%) and Spain (4,693/ +4.0%), for instance, deliveries rose substantially in some cases.
The BMW Group also reported strong growth in many smaller markets, including Austria (1,414 / +16.8%), South Africa (1,750 / +15.8%), South Korea (1,100 / +24.3%), Thailand (243 / +18.0%), Argentina (321 / +34.3%) and the Netherlands (1,915 / +6.5%).

For the first time since one year, the BMW brand achieved a slight increase of 0.4%, with 95,859 (prev.yr. 95,507 / +0.4%) units worldwide in the month under review. A total of 873,318 BMW vehicles were delivered in the year to the end of October. In terms of individual models, the BMW Z4 in particular made major gains in October with 2,079 (prev.yr. 919 / +126.2%) vehicles sold; while 4,780 (prev.yr. 2,796 / +71.0%) BMW 7 Series were delivered to customers worldwide in the month under review. The 1 Series also saw strong growth in October with a total of 19,404 deliveries (prev.yr. 17,902 / +8.4%). Ian Robertson: “Over the next two years we will be expanding or renewing more than half of our model range: starting with the new BMW 5 Series Gran Turismo and the BMW X1, which have been on the market since 24 October. Both models are being extremely well received – orders are higher than anticipated.” He added: „In 2009, again, we will clearly sell more than one million BMW’s.“

The continued popularity of the MINI and the variety of different models available ensured that sales volumes were up 11.1% for the premium compact car brand (19,323 deliveries/prev.yr. 17,386). The MINI Convertible again performed extremely well and, with 2,172 sales worldwide, made the biggest gains (+336.1%). Many more customers than last year opted for the Hatch and Clubman versions of the MINI One this October, with a total of 3,974 units sold (prev.yr. 2079 / +91.1%).

Rolls-Royce Motor Cars delivered 70 (prev.yr. 118 / -40.7%) automobiles to customers in the month under review and sold 531 (prev.yr. 945 / -43.8%) vehicles in the year to the end of October. According to Ian Robertson: “The Rolls-Royce Ghost order bank stretches well into mid 2010. We already have many customers who have either paid a deposit or signed a preliminary contract. The first vehicles will be delivered to customers by the end of this year.”

Motorcycle sales totaled 6,728 (prev. yr. 7,714/ -12.8%) units worldwide in October. For the year to the end of October, 76,443 (prev.yr. 88,464 / -13.6%) motorcycles were delivered to customers.

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