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Emission
12-24-2003, 03:12 PM
BMW ROLLS OUT SIRIUS SATELLITE RADIO AS FACTORY OPTION ON NEW 5 SERIES SEDAN WITH A ONE YEAR PRE-PAID SUBSCRIPTION
12/24/2003

Woodcliff Lake, NJ - December 24, 2003... BMW will offer SIRIUS Satellite Radio systems (NASDAQ: SIRI) as a factory option on 2004 5 Series sedans this month and as a dealer installed accessory in February 2004 at BMW centers across the country.
SIRIUS satellite radio, known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, can be installed as a factory option for only $595.00. The price includes a one-year pre-paid subscription plus two bonus months of free SIRIUS service and free activation. SIRIUS provides 5 Series drivers with 60 streams of 100% commercial free music and over 40 streams of sports, news, and entertainment, including weather, sports play-by-play, and an array of original programming, coast-to-coast.

BMW, the first premium automobile manufacturer to offer SIRIUS Satellite radio, makes SIRIUS available as a dealer-installed accessory on select 2004 3 Series Sedans, Coupes and Convertibles, 5 Series Sedans, select X5 SAVs, and on the all-new X3 SAV.

"BMW is excited to make the enhanced audio experience of SIRIUS Satellite Radio available on so many BMW products by offering it now as a factory option on the newly redesigned 5 Series, providing BMW customers the level of integration and convenience they expect," said Jim McDowell, BMW Vice President of Marketing.

"BMW owners appreciate premium services and SIRIUS' uncompromised service fits perfectly into their lifestyles," said Doug Wilsterman, SIRIUS Senior Vice President, OEM Automotive. "Whether they're cruising their neighborhood or taking a road trip across the country, 5 Series drivers will have SIRIUS by their side right from the start."