BMW Announces 2011 Centers of Excellence - 32 BMW Dealerships get Top Honors

02-23-2011, 12:25 PM
32 BMW dealers honored as Centers of Excellence

BMW of North America announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of Excellence” status based on high customer satisfaction, outstanding brand representation, operational excellence and profitability.

The BMW dealer network continues to invest in their sales and service facilities spending nearly $3 Billion in the past decade. Dealers recognize the benefits of continuously improving their business processes and focusing on delivering top-tier customer service to keep BMW one of the most successful brands in the U.S.

“The Center of Excellence program rewards the BMW Dealers who excel in their key business metrics,” said Peter Miles, Executive Vice President of Operations, BMW of North America, LLC. “This year’s 32 winners are the ultimate performers who represent the best of the BMW brand and we are proud to have them representing the brand.”

2011 Center of Excellence Award Recipients

Crevier BMW in Santa Ana, California
Hendrick BMW in Charlotte, North Carolina
Classic BMW in Plano, Texas
Chapman BMW in Chandler, Arizona
Fields BMW in Winter Park, Florida
South Bay BMW in Torrance, California
United BMW of Gwinnett Place in Duluth, Georgia
Kuni BMW in Beaverton, Oregon
East Bay BMW in Pleasanton, California
Tom Bush BMW Jacksonville in Jacksonville, Florida
BMW of Westchester in White Plains, New York
BMW of San Antonio in San Antonio, Texas
Peter Pan BMW in San Mateo, California
Valencia BMW in Valencia, California
Dreyer & Reinbold, Inc. in Indianapolis, Indiana
Bobby Rahal BMW of South Hills in Canonsburg, Pennsylvania
BMW Mt. Kisco in Mount Kisco, New York
Flemington BMW in Flemington, New Jersey
Rick Hendrick Imports in Charleston, South Carolina
Otto's BMW in West Chester, Pennsylvania
BMW of Bridgeport in Bridgeport, Connecticut
Erhard BMW of Farmington Hills in Farmington Hills, Michigan
Faulkner BMW in Lancaster, Pennsylvania
Daniels BMW in Allentown, Pennsylvania
Elmhurst BMW in Elmhurst, Illinois
Sandia BMW in Albuquerque, New Mexico
Bert Ogden BMW in McAllen, Texas
BMW of Tulsa in Tulsa, Oklahoma
Enterprise BMW in Appleton, Wisconsin
Basney BMW in South Bend, Indiana
Tomkinson Automotive in Fort Wayne, Indiana

Who's dealer is on the list? :thumbup:

02-23-2011, 01:04 PM
do they have a list like this for Canada?

Scott ZHP
02-23-2011, 08:33 PM
I bought my X5 at Daniels and my ZHP at Ottos. :thumbup:

02-23-2011, 10:36 PM
I hope I don't sound too cynical, but I wouldn't put too much significance to this self-award list.

I venture to guess that two "key metrics" that have gone into determining the winders were (1) the bogus customer satisfaction numbers (you know the one that your SA or CA will remind that anything less than 10 is a failed grade), and (2) sales figures.

02-28-2011, 04:08 AM
+1 for Enigma's comment on the BOGUS Customer Surveys. I am convinced that Dealers are manipulating who gets them and who doesn't. If the Dealer suspects that the sale would NOT generate a 10 rating, then you don't get a survey. Maybe that is why BMW of Albany (GA) made sure I didn't get a survey. Too bad, because tif they don't know how their Customers feel then they can't fix the problems.

02-28-2011, 03:14 PM
Here in Westchester, NY, BMW of Westchester does not enjoy a good reputation, especially for honesty.

And I tried to buy my car through Mt. Kisco BMW, and they were dismissive and uninterested for selling at anything below full MSRP (back in 2007), and wouldn't budge off the full ED price, so I went elsewhere.

03-03-2011, 07:11 PM
I just leased a new 335i from Sandia BMW in Albuquerque, NM (Who is on the list above). Four days later it was in the shop. Probable bad telecommunications unit. I started having problems on the way home from the dealership the evening i purchased it.

I don't want to think they knowingly sent me home with a broken car but you have to wonder. If the little checklist they run through didn't catch the problem they definitely need to modify it. If they ignored the problem then shame on them. I may take my business elsewhere.

03-04-2011, 03:11 AM
Your experienece sounds like the same guy did your pre-delivery checks that did mine. I took my Z4 to another dealer, and I sure am thankful for the SA at BMW of Nashvile that has helped me.

I believe the fundemental problem with the predelivery checkout is that part of it is "supposed" to be done by the CA. My guy (at BMW of Albany, GA) was interested in selling the car, and that was it. Once I signed on the bottom line he lost all interest.

03-08-2011, 10:48 PM
I have to give sandia props for finding the problem...a wiring problem that happened in manufacturing. I'm praying it is the only manufacturing defect. My faith has been restored in sandia. Not sure about BMW though.

04-13-2011, 07:20 PM
Based on the experience I had at Classic BMW in Plano, I'd question the criteria for this award. I'm not sure that it's centered around the customer.