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View Full Version : For the BMW owner who has everything - The BMW M Bike


tim330i
03-11-2011, 11:58 AM
http://www.bimmerfest.com/forums/attachment.php?attachmentid=269846&d=1299873347

BMW continues to slap the M badge on everything. Their latest creation is an all carbon fiber road bike, an upgrade to the previous M bike, which sported an aluminum frame. Being some what of a bike enthusiast I will admit to liking the look, but being a BMW enthusiasts I wish they didn't add the M badge to it :thumbdwn:

What do you think? Is an this bike M worth or does it reak of a marketing department gone wild?

A Super-Fast Lightweight. BMW M Bike Carbon Racer
A healthy number: almost three-quarters of all Germans regularly hop onto a bicycle.* And after experiencing the new BMW M Bike Carbon Racer this summer, that number is definitely going to increase. This bike unites the highest level of riding comfort with an exceptional design. The Munich-based company BMW, which has over 60 years of experience in bicycle manufacturing, will present the first racing bike from the exclusive BMW M Series in June 2011.

M ***8211; the strongest letter in the world
High performance and athleticism, combined with being suitable for everyday use, are the stand-out qualities of the BMW M Series. And now the dynamics of the BMW M automobiles can also be found on two wheels: Thanks to high-tech materials and components, the BMW M Bike Carbon Racer is a high-performance racing machine. Its distinctive frame has been designed in an anthracite carbon look, while colored accents on the rims, handlebar grips, and saddle inlay in the typical BMW M red color show off the origins of this top-quality bike. And anyone that hops in the fi'zi:k Tundra 2 saddle will quickly realize that this is only the beginning of the bike's captivating appeal.

Carbon ***8211; the material the best racing machines are made from
For those watching the BMW M Bike Carbon Racer ride by from the sidewalk, it's love at first sight ***8211; and there usually isn't time for a second look with this racing machine. So it really pays to take a look at the frame, which is the heart of every bike. For the new BMW M Bike Carbon Racer, BMW's developers constructed a carbon frame that is extremely light and stiff, absorbs shocks, and is absolutely corrosion-free. BMW doesn't use any mass-produced elements in its fleet of bicycles, instead working only with frames it develops itself. And with Shimano Ultegra gears, you can quickly get the 7.4 kg racing bike moving at top speed.

Each component is state of the art
Whether for athletic endeavors or recreational riding, every detail is perfect when you hit the pedals of the BMW M Bike Carbon Racer. This high-performance bike truly stands out as a result of carefully selected components and the perfect coordination of all the top-quality parts. Even in extreme conditions, the Shimano Ultegra brakes and gear levers allow the rider to change gears quickly, and the uncompromising lightweight design allows for particularly fluid braking. The chain and cassette provide a perfectly smooth transmission of energy both on flat areas of road and on difficult slopes.

The BMW M Bike Carbon Racer is unrivaled in its combination of technically sophisticated equipment with exclusive design ***8211; but it is what you would normally expect from a BMW M product. The summer of 2011 will be all about "sheer driving pleasure" for every BMW owner, even those with two-wheeled vehicles.

The BMW M Bike Carbon Racer will be available from select BMW dealers and online at www.bmw-shop.com from June 2011.

alera
03-11-2011, 01:31 PM
Why do it? Looks like a generic chinese frame with standard mid-range components. Would look really silly to show up at any group ride.:thumbdwn:

drive by72
03-11-2011, 06:53 PM
And it doesnt even have disc brakes? :rofl: I smell a flop in the near future

mtsuzuki
03-11-2011, 07:10 PM
You would think they would at least use dura-ace for a 'top-quality' bicyle.

drive by72
03-11-2011, 10:58 PM
They dont need to, its carbon fiber so physics apply differently. Ask any honda owner ;)

mtsuzuki
03-11-2011, 11:37 PM
Heh, my carbon fiber frame works perfectly well with dura-ace ;). will be a bmw owner too in three weeks :).

alera
03-12-2011, 11:36 AM
If they really wanted to put a BMW name on a bike, to do it right, they should have partnered with a well known high-end european bicycle brand (look, time, bmc, etc) and co-branded a limited edition bike (like bianchi and ducati). that would allow them to charge some premium for the bike and would not look out of place. You'd also need to sell them through selected bike shops that could properly fit you on a bike and service it.

Overall, I doubt they will sell more than a few of these bikes, or that if would do anything to promote / market the brand.

pharding
03-12-2011, 05:58 PM
BMW will put an M badge on anything to make a buck. No one would consider Shimano Ultegra to a M quality Gruppo. This is absurd.

M3Dreamer
03-14-2011, 09:57 AM
Yuk. I think I'll keep my Colnago C-50 thank you. Italian it may be, but at least it approaches M Car status.

Killjoy
03-15-2011, 04:05 PM
And it doesnt even have disc brakes? :rofl: I smell a flop in the near future


No road bike has disc brakes.....

M3Dreamer
03-16-2011, 02:42 PM
I have a Lemond Poprad cyclocross bike with disc brakes and many MTB of course can come with disc brakes. Not a fan, regardless.

Inline Sixer
03-16-2011, 06:12 PM
Are those wheels run flats?

ahimanic
03-18-2011, 02:05 AM
Why not slap the M badge on everything, they're already doing that with the wanabe M Sport Package. Can't solely judge the bike by the look but Ultegra grouppo is a tell tale sign that the frame is not top shelve. I know the BMW mountain bikes are absolute crap and they sell those hardtails at dealerships for well over $1000! :thumbdwn:

cwsqbm
03-21-2011, 10:04 PM
For what that will probably cost, I'd rather have a BMW bike that truly deserves the M badge - the S1000RR. Even with Lance Armstrong on the Carbon Racer, its not going to keep up with even a G650GS.

maxgraphix
03-22-2011, 05:44 PM
Where would I hang my fuzzy dice? :rofl: