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View Full Version : BMW News: What do college students and BMW have in common? The Big Ten Conference!


tim330i
09-06-2011, 02:54 PM
BMW of North America announced a partnership with the Big Ten Conference, becoming the official luxury automobile of the oldest Division I college conference in the United States. The agreement will run for the duration of the 2011-2012 sports seasons covering football, men’s and women’s basketball, baseball and Olympic sports programs.

As part of the program, BMW will create vehicle displays at select events and establish a “Preferred Parking Promotion” for BMW owners, providing reserved parking access for several Big Ten events including the football championship game and men’s basketball tournament.

“The Big Ten is a great conference and home to some of the country’s top universities,” said David Lee, Sales and Marketing Manager, Central Region, BMW of North America. “Big Ten schools pride themselves on academic excellence and we look forward to working together to make this partnership a success.”

BMW signage and messaging will also be featured at Big Ten arenas, in scoreboard promotions during live events including the football championship game, both men’s and women’s basketball tournaments and the baseball tournament and in commercial spots during televised events throughout the 2011-2012 college season.

need4speed
09-08-2011, 10:58 AM
Maybe it is just me, but some how the big 10 schools don't seem like a natural fit for BMW:dunno: N4S

SunBMWsucks
10-04-2011, 01:53 PM
BMW is catching them young ... :-) Grads of top 10 are a sure bet on future buyers ;-)

ProRail
10-04-2011, 08:47 PM
Maybe it is just me, but some how the big 10 schools don't seem like a natural fit for BMW:dunno: N4S

Depends.