View Full Version : BMW US Sales Strong for September 2011 Despite Poor Economy

10-03-2011, 01:51 PM
BMW sales in the US climbed 11.4% in September 2011 over 2010 sales numbers. So far 2011 continues to be a great year for BMW with an overall sales increase of 14.2%!

Ludwig Willisch, President and CEO, BMW of North America was overall optimistic about the sales despite a uncertain economy both in the US and abroad -
***8220;The good results in September are remarkable given the general view of the economy but it shows there is demand and people will spend provided you have the right products and offer value,***8221;

BMW Brand Sales
Sales of BMW brand vehicles increased 19.3% in September for a total of 21,750 compared to 18,228 vehicles sold in September, 2010.

Year-to-date, the BMW brand is up 12.8% on sales of 177,679 January through September compared to 157,464 sold in the first nine months of 2010.

In September, the BMW X3 SAV continued the strong sales success that began with its launch in January. Year-to-date, the new X3 has sold 19,167 compared with 5,036 in the same period of 2010, a 280% increase. The BMW SAV segment (X3, X5, X6) continues growing with sales up 46.3% from the previous September. The BMW 5 Series continues its strong sales growth with September posting a 43% increase over September 2010. Year-to-date the 5 Series has sold 37,996 compared to 24,476 in the first nine months of 2010, a 55.2% increase.

BMW Pre-Owned Vehicles
In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,129, a decrease of 3.0% from the 13,540 sold in September 2010.

Year-to-date, BMW used vehicle sales are down 5.7% on volume of 119,424 compared to 126,601 in the first nine months of 2010.

MINI Brand Sales
MINI USA reported sales of 3,999 automobiles in September. The September 2011 sales are down 18.1% from the 4,884 sold in September, 2010.

Year-to-date, MINI sales in the U.S. are up 20.4% on volume of 41,635 compared to 34,588 in the first nine months of 2010.

<img alt="Table: Sales BMW of North America September 2011" src="http://www.bimmerfest.com/forums/attachment.php?attachmentid=295717&d=1317674541" />