BMW Isetta Renderings and Logo from Senior BMW Designer
BMW’s Megacity project is expected to reintroduce the famous iSetta brand when the first, electric powered city car goes on sale in 2013. And while this logo looks official, particularly with its iPod-style addition to the iSetta’s name, it’s the work of designer Olivier Molody.
But while the work is a personal project, Molody is a senior designer at BMW Group DesignworksUSA, and has worked at the firm since 2003. This gives an insight BMW’s desire to reimagine the classic bubble car for a new generation.
Molody’s project was done two years ago, as the designer evaluated the idea of an iSetta for the modern era.
He has added his Alias renderings of what a modern bubble car could look like, including fake spy shots, a crash test and a car configurator to his Flickr page. The pictures also appear on the Isetta Flickr page featuring hundreds of pictures of the classic bubble car. Molody even registered the website http://www.new-isetta.info/ when undertaking the project.
Source - http://www.autoexpress.co.uk/news/au...etta_logo.html
thanx for sharing interesting to know
I hope BMW never actually sells anything that looks like that
Thanks for the info. Microcar owners and collectors such as myself are always interested in news such as these.
I had seen those renderings quite some time ago. It was then said that the new design would be ready for sale by 2010, but nothing happened.
This new version is not planned to be as small as the original Isetta, the capitalization of the name has been changed from Isetta to iSetta and the main characteristic these lovely microcars cars are famous for is not there, which is the refrigerator-style door at the front and the inclining steering column.
Obviously, safety and other important issues have been taking into consideration for the new design, versus what were the European and export consumer's needs after the Second World War: high cost and no abundant gasoline, public transportation or affordable new cars, especally for young, starting families.
Even today, I rather keep my lovely old BMW Isetta a million times...which I use locally almost as a daily drive. :p
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