||06-12-2011 09:31 PM
Cnbc documentary: "BMW: A driving obsession"
CNBC's "BMW: A Driving Obsession" will premiere on Wednesday, July 13th at 9pm ET. The documentary will repeat that evening at 10pm ET, 12am ET and 1am ET.
The show will also repeat on Sunday, July 17th at 10pm ET.
BMW: A DRIVING OBSESSION
CNBC goes inside one of the most successfully managed brands and companies in the world – BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world.
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