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-   -   New BMW 1 Series F20 wins “Golden Steering Wheel” award (http://www.bimmerfest.com/forums/showthread.php?t=580593)

tim330i 11-10-2011 08:47 AM

New BMW 1 Series F20 wins “Golden Steering Wheel” award
 
F20 BMW 1 Series Wins Golden Steering Wheel Award

Just a few weeks after its launch, the new BMW 1 Series has already won its first internationally significant automobile award. The edition of the BMW compact model is the winner of the "Golden Steering Wheel" awarded by "Auto Bild" and "Bild am Sonntag". The coveted trophy was presented to BMW AG Board Chairman Dr. Norbert Reithofer at a gala event in Berlin yesterday. The BMW 1 Series asserted itself in the class of compact automobiles. The second BMW model to compete for the "Golden Steering Wheel", the new BMW 6 Series Convertible, likewise achieved an outstanding result with second place in the category of open-top vehicles.

Read all about the new BMW 1 Series F20

It was the 36th time "Golden Steering Wheel" has been awarded, making it one of the most important and tradition-steeped automobile awards in Europe. It goes to the most impressive new models which have been launched on the automobile market during the year in question. This year, 46 new models competed in various segments. The choice of best in each class was based on a readers' vote, in which some 260,00 readers of the automobile magazine group "Auto Bild" and the Sunday newspaper "Bild am Sonntag" took part, as well as the verdict of a 42-strong jury made up of racing drivers, engineers, editors and celebrity testers.

In the star-studded compact vehicle category, the new BMW 1 Series came out top in both the readers' vote and the jury's verdict. It was able to outshine the competition with its outstanding sporty style and efficiency, optimized comfort and extended space, expressive design and premium quality. "The success of the new BMW 1 Series shows that we are doing excellently in this segment, too," said Dr. Norbert Reithofer after the award ceremony. The current trophy is the second "Golden Steering Wheel" to be won by BMW for a compact model. The BMW 1 Series Coupe won the sought-after award in 2008.

The BMW 1 Series stands out as an exceptional automobile within the compact segment not least due to its rear-wheel drive, still unique in this class. Its sporty character is also underlined by a fully updated portfolio of engines. Two newly developed petrol engines and three diesel power units cover an output range from 85 kW/116 bhp to 135 kW/184 bhp. Due to BMW Twin Power Turbo Technology and the large number of standard BMW EfficientDynamics measures used in all engines, the excellent driving pleasure offered by this model is combined with often significant reductions in fuel consumption and emission levels.

As compared to the predecessor model, the luggage volume of the new BMW 1 Series has increased to 360 litres and it also offers additional leg space at the rear. Its extensively refined chassis technology also ensures perceptibly optimized ride comfort. In addition to the air conditioning system, standard fittings include the drive experience switch with ECO PRO mode for individual vehicle set-up and fuel consumption optimization. The new BMW 1 Series is the first model in its class to be fitted with an optional 8-speed automatic transmission. What is more, the range of driver assistance systems and mobility services under BMW ConnectedDrive reaches a level previously only available in much higher vehicle segments. Some of the features available for the BMW 1 Series include the BMW parking assistant, lane departure warning including rear collision warning, Speed Limit Info with overtaking ban display, real-time traffic information and apps for use of the online services Facebook and Twitter inside the vehicle.

Read more news about the New BMW F20 1 Series

cubed 11-11-2011 01:58 PM

jesus what a dog

Killjoy 11-11-2011 03:55 PM

^ Thank you. I still can't believe any BMW designer could look at that car and think that they did a good job. It is seriously pontiac Aztec territory in my eyes.

AzNMpower32 11-11-2011 09:08 PM

It's a nice looking car (even if the rear end is reminiscent of the VW Polo) and I would have one, especially in diesel form.

strongarm73 11-11-2011 10:17 PM

Quote:

Originally Posted by killjoy (Post 6435750)
^ thank you. I still can't believe any bmw designer could look at that car and think that they did a good job. It is seriously pontiac aztec territory in my eyes.

+1

brkf 11-12-2011 05:12 PM

Damn shame BMW won't bring this here. The new 3 is massive compared to the E46 and really not appealing to me. This is precisely what i want - compact, manual, RWD, wagon.

Ed103 12-09-2011 07:37 PM

Quote:

Originally Posted by blueguydotcom (Post 6437398)
Damn shame BMW won't bring this here. The new 3 is massive compared to the E46 and really not appealing to me. This is precisely what i want - compact, manual, RWD, wagon.

Completely agree. BMW have basically moved all their models up one notch in terms of price and size. The next 3 series will be as big as an E39 5 series, the F10 5 series is as big as an old 7, and the newest 7 series is just massive. Then they created the 1 series to take the place of the old 3's, and hell, now it's even bigger than an E30, which it was compared to when the E80's were introduced.

I always loved the size and handling of the old 5's. I had an E34 and the E39 is probably my favorite Bimmer ever. So I bought an E90, hahahahahahahaha

Bruce128iC 12-10-2011 12:36 PM

Quote:

Originally Posted by cubed (Post 6435535)
jesus what a dog

Quote:

Originally Posted by Killjoy (Post 6435750)
^ Thank you. I still can't believe any BMW designer could look at that car and think that they did a good job. It is seriously pontiac Aztec territory in my eyes.

+1

It will be interesting to see how the coupe and convertible turn out.


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