Record Sales for BMW in July - 1 Million Vehicles Sold in 7 Months
After achieving record sales in the first half of 2012, the BMW Group reported its best-ever sales result for July. With a total of 135,537 (prev. yr. 129,102) BMW, MINI and Rolls-Royce brand vehicles delivered worldwide last month, the company increased its sales by 5.0% compared to the previous year. It was also the first time in the company’s history that over one million vehicles had been delivered in the first seven months. From January to July the number of deliveries climbed 7.6% to 1,036,088 vehicles (prev. yr. 962,493).
Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, said in Munich on Tuesday: “The BMW Group continued on its successful course in July and we are confident that we will continue to make solid gains throughout the second half of the year. Our new vehicles have been very well-received – the luxurious BMW 6 Series Gran Coupe has had an excellent start - and we are confident that the new BMW 7 Series and X1 which are launched this month will provide for further success.”
In the first seven months of the year, the BMW Group made strong gains in Asia, with sales climbing by 25.0% to 274,058 vehicles (prev. yr. 219,204). In the month under review, sales increased by 20.8% to 36,128 vehicles (prev. yr. 29,950). Several key markets in Asia experienced strong double digit growth last month including Japan (3,909/ +13.8%), Korea (3,164/ +27.8%) and China. Mainland China accounted for 23,092 deliveries in July, an increase of 22.5% over the same month in the previous year (18,858). Year-to-date, 182,048 BMW and MINI vehicles have been sold in Mainland China (prev. yr. 140,472) which reflects an increase of 29.6%. The new BMW 3 Series Long Wheelbase and the BMW X1 are expected to provide for further robust growth in China in the second half of the year.
In Europe, sales of BMW Group vehicles remained stable in July with 60,855 units delivered (prev. yr. 62,350/ -2.4%). In the first seven months, BMW Group sales remained at last year’s level, with a total of 497,932 vehicles delivered (prev. yr. 499,749/ -0.4%). The new BMW 3 Series Touring, which accounts for two thirds of BMW 3 Series registrations in the German home market, is expected to bring further momentum to European markets with its launch in September.
BMW Group sales in the Americas grew by +3.4% in July, with 33,076 vehicles delivered (prev. yr. 31,975). In the first seven months, 227,696 vehicles were delivered to customers in the Americas, which reflects an increase of +8.0% on the previous year (210,876). The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 27,152 vehicles, an increase of 4.0% from the 26,120 vehicles sold in the same month a year ago. Year-to-date, the BMW Group is up 9.5% on sales of 185,715 in the first seven months of 2012 compared to 169,641 in the same period in 2011.The arrival of the new BMW 3 Series with xDrive, as well as the BMW X1 in September are expected to provide for stronger momentum in the U.S. in the second half of the year.
The BMW Group achieved robust double-digit growth in many of its markets, including: Russia (2,989/ +16.8%); Middle East (1,598/ +31.3%) and South Africa (2,500/ +18.9%).
BMW fudging numbers as reported on WSJ:
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