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-   -   Is the new 3 series is losing US market share? (http://www.bimmerfest.com/forums/showthread.php?t=649612)

The X Men 10-03-2012 08:54 AM

Is the new 3 series is losing US market share?
 
According to the Sep. 2012 sales reports: BMW 3 series, Sep 2012 compare to Sep 2011, -16.8% and year to date -3.1%. The MB C class, Sep 2012 compare to Sep 2011, +14.7% and year to date +25.2%. The Audi A4, Sep 2012 compare to Sep 2011, +12.8% and year to date +6.9%.
For a car that is recently redesigned and considering that both the C-class and the A4 is at the end of their design cycles, the new 3 series should be be posting much better sales numbers.

justinnum1 10-03-2012 09:01 AM

Quote:

Originally Posted by The X Men (Post 7110725)
According to the Sep. 2012 sales reports: BMW 3 series, Sep 2012 compare to Sep 2011, -16.8% and year to date -3.1%. The MB C class, Sep 2012 compare to Sep 2011, +14.7% and year to date +25.2%. The Audi A4, Sep 2012 compare to Sep 2011, +12.8% and year to date +6.9%.
For a car that is recently redesigned and considering that both the C-class and the A4 is at the end of their design cycles, the new 3 series should be be posting much better sales numbers.

It's a total flop and BMW will be out of business shortly


























:rolleyes:

beden1 10-03-2012 09:20 AM

Quote:

Originally Posted by The X Men (Post 7110725)
According to the Sep. 2012 sales reports: BMW 3 series, Sep 2012 compare to Sep 2011, -16.8% and year to date -3.1%. The MB C class, Sep 2012 compare to Sep 2011, +14.7% and year to date +25.2%. The Audi A4, Sep 2012 compare to Sep 2011, +12.8% and year to date +6.9%.
For a car that is recently redesigned and considering that both the C-class and the A4 is at the end of their design cycles, the new 3 series should be be posting much better sales numbers.

I would say that it looks like there is trouble brewing in River City, especially since I had read another article that said US car sales in September were the best they have been since early '08.

Where did you get the sales breakdown per manufacturer/model?

voip-ninja 10-03-2012 09:26 AM

The problem BMW has with the 3-series in the US is the price hike vs the E90 and no question it's hurting sales.

Michael Schott 10-03-2012 09:37 AM

Quote:

Originally Posted by voip-ninja (Post 7110807)
The problem BMW has with the 3-series in the US is the price hike vs the E90 and no question it's hurting sales.

How can you say "no question"? There are way to many factors to be certain of this. Remember that the E92 and E93 are at the end of their lives and that probably hurts sales. There still seems to be a shortage of F30's as well which hurts. Price may also be a factor but in reality it makes no sense to judge sales of a car when it really hasn't been available as a full line yet. Lets look back on this in a year to have a large enough sample size and enough time to make a proper evaluation.

justinnum1 10-03-2012 09:42 AM

Quote:

Originally Posted by Michael Schott (Post 7110832)
How can you say "no question"? There are way to many factors to be certain of this. Remember that the E92 and E93 are at the end of their lives and that probably hurts sales. There still seems to be a shortage of F30's as well which hurts. Price may also be a factor but in reality it makes no sense to judge sales of a car when it really hasn't been available as a full line yet. Lets look back on this in a year to have a large enough sample size and enough time to make a proper evaluation.

Stop it, stop using common sense.

beden1 10-03-2012 09:43 AM

According to this web site, BMW 3 Series sales appear to be trending up in September over August 2012, but still down considerably as compared to year-over-year sales. Up through April 2012, the sales numbers would appear to include previous model close-out sales.

http://www.goodcarbadcar.net/2011/01...s-figures.html

voip-ninja 10-03-2012 09:47 AM

Quote:

Originally Posted by Michael Schott (Post 7110832)
How can you say "no question"? There are way to many factors to be certain of this. Remember that the E92 and E93 are at the end of their lives and that probably hurts sales. There still seems to be a shortage of F30's as well which hurts. Price may also be a factor but in reality it makes no sense to judge sales of a car when it really hasn't been available as a full line yet. Lets look back on this in a year to have a large enough sample size and enough time to make a proper evaluation.

Fair enough comment. I just remember the difference in pricing out an E90 two years ago vs the F30 and certainly caused me to hesitate when placing my order. Clearly that's not empirical data.

tturedraider 10-03-2012 09:51 AM

Quote:

Originally Posted by voip-ninja (Post 7110858)
Fair enough comment. I just remember the difference in pricing out an E90 two years ago vs the F30 and certainly caused me to hesitate when placing my order. Clearly that's not empirical data.

Have you looked at my F30 price thread?

voip-ninja 10-03-2012 09:52 AM

Quote:

Originally Posted by tturedraider (Post 7110869)
Have you looked at my F30 price thread?

Nope... and seeing as I have already swallowed the red pill and taken delivery of my car there is little point in doing so.

tturedraider 10-03-2012 10:02 AM

Quote:

Originally Posted by voip-ninja (Post 7110871)
Nope... and seeing as I have already swallowed the red pill and taken delivery of my car there is little point in doing so.

It might make you feel better. Adjusted for inflation the 2013 F30 328i is less expensive than a comparably equipped 2009 model. And barely more expensive than the price not adjusted for inflation.

windsor027 10-03-2012 10:33 AM

I will withhold judgement until the E9x models have run their course. And if you think about it the E9x was such a high volume car as it was getting ready to be replaced by the F30, so I am not suprised the A4 and the C-class are getting bought up. There are some sweet deals out there for both models.

The X Men 10-03-2012 10:34 AM

Quote:

Originally Posted by Michael Schott (Post 7110832)
How can you say "no question"? There are way to many factors to be certain of this. Remember that the E92 and E93 are at the end of their lives and that probably hurts sales. There still seems to be a shortage of F30's as well which hurts. Price may also be a factor but in reality it makes no sense to judge sales of a car when it really hasn't been available as a full line yet. Lets look back on this in a year to have a large enough sample size and enough time to make a proper evaluation.

I agree, E92 and E93 are at the end of their design cycle, but so are the competitions. I also did not include the sales numbers for the Audi A5, which is technically a A4 coupe. The A5 's sales numbers went up 25.6% last month compare to Sep 2011 and year to date compare to last year went up 10.9%. What is this shortage that everyone is talking about, there are plenty of F30 in dealer lots here in the Northeast. My guess is that F30 sales might be better in a year or two, but thats not due to stock or full line, it will be due to pricing structure. Unfortunately, both the A4 and the C class are due for redesign for the MY 2014 and the 3 series will have stiffer competition.

Chris90 10-03-2012 10:52 AM

Quote:

Originally Posted by tturedraider (Post 7110892)
It might make you feel better. Adjusted for inflation the 2013 F30 328i is less expensive than a comparably equipped 2009 model. And barely more expensive than the price not adjusted for inflation.

Since most buyers just walk into a dealership and buy a car off the lot, you'd have to compare typical price of cars on the lot. Dunno if that's higher though.

The competition is tough, and BMWs drive more and more like the competition. A '95 3 series didn't drive like any Toyota, Lexus, Audi or Nissan, it was a very unique driving experience. Today, you could blindfold drivers and they probably couldn't pick out the BMW.

boltjaM3s 10-03-2012 10:57 AM

Quote:

Originally Posted by justinnum1 (Post 7110743)
It's a total flop and BMW will be out of business shortly.

I'm going to return mine tomorrow, maybe get a 2011 328xi because it's so fresh looking.

BJ

boltjaM3s 10-03-2012 11:02 AM

Quote:

Originally Posted by justinnum1 (Post 7110847)
Stop it, stop using common sense.

Not enough F30 inventory. Check.

Not enough XDrive models. Check.

Too much pre-existing E90 inventory. Check.

A flood of used E90 inventory. Check.

Virtually no F30 advertising. Check.

E92 looking tired and stale, new model coming soon. Check.

E93 looking tired and stale, new model coming soon. Check.

E91 looking tired and stale, new model coming soon. Check.

A bunch of E9X owners looking for any reason to slam our cars and "send a message to BMW" invades the F30 forum. Check.

BJ

MacManVA 10-03-2012 11:03 AM

I currently own a 2012 Audi A4 Prestige S-Line fully loaded that I will be trading in when my 328xDrive arrives. A couple of things to keep in mind. If you look at the A4 sales for last year they where down most of the year and there was no Audi advertising for that model. This year the model has been refreshed and I have noticed a significant increase in the Audi advertising I see on TV and online. I'm sure both of those play into the increase in sales. Also, wasn't the MB C-Class refreshed before the new F30's? If so then they have had more time on the market.

boltjaM3s 10-03-2012 11:05 AM

Quote:

Originally Posted by voip-ninja (Post 7110807)
The problem BMW has with the 3-series in the US is the price hike vs the E90 and no question it's hurting sales.

My F30 lease is $60 a month less than my E90 lease was and its more heavily configured.

In fact, I'm in my third E9X since 2006 and I'm paying less than the prior two. I don't think it's price. It's, what else, a transition.

BJ

dtc100 10-03-2012 11:08 AM

Quote:

Originally Posted by MacManVA (Post 7111041)
I currently own a 2012 Audi A4 Prestige S-Line fully loaded that I will be trading in when my 328xDrive arrives. A couple of things to keep in mind. If you look at the A4 sales for last year they where down most of the year and there was no Audi advertising for that model. This year the model has been refreshed and I have noticed a significant increase in the Audi advertising I see on TV and online. I'm sure both of those play into the increase in sales. Also, wasn't the MB C-Class refreshed before the new F30's? If so then they have had more time on the market.

The new MY C Class actually has some significant updates inside, which may explain why it is now the top seller in this segment.

If MY transition is to blame, the C Class transition seems much well executed.

justinnum1 10-03-2012 11:26 AM

I think you will start seeing more advertising when there is sufficient inventory.

justinnum1 10-03-2012 11:28 AM

Quote:

Originally Posted by Chris90 (Post 7111023)
Since most buyers just walk into a dealership and buy a car off the lot, you'd have to compare typical price of cars on the lot. Dunno if that's higher though.

The competition is tough, and BMWs drive more and more like the competition. A '95 3 series didn't drive like any Toyota, Lexus, Audi or Nissan, it was a very unique driving experience. Today, you could blindfold drivers and they probably couldn't pick out the BMW.

Most drivers dont know the difference between cars. They pick BMW for the same reason others pick mercedes or audi. They want the roundel. BMW's biggest thing going for it is the better residuals and lease numbers compared to audi and mercedes and the free service. THose things are still there. The f30 will outsell the a4 and c class during it's 7 year run.

need4speed 10-03-2012 11:34 AM

The f30 is so evolutionary vis a vie the e90 there is nothing to make me want to run out and buy one. When the e9x came out and I compared it to my e46, I had to have one. Now, I really don't see much advantage. N4S

windsor027 10-03-2012 11:40 AM

Quote:

Originally Posted by need4speed (Post 7111131)
The f30 is so evolutionary vis a vie the e90 there is nothing to make me want to run out and buy one. When the e9x came out and I compared it to my e46, I had to have one. Now, I really don't see much advantage. N4S

You have got to be kidding. you actually test drove an F30?

boltjaM3s 10-03-2012 11:43 AM

Quote:

Originally Posted by need4speed (Post 7111131)
The f30 is so evolutionary vis a vie the e90 there is nothing to make me want to run out and buy one. When the e9x came out and I compared it to my e46, I had to have one. Now, I really don't see much advantage. N4S

That is very true, at least on paper.

And since the E90 sold so well, it's a matter of waiting for those millions of leases to expire and those owners to transition right into the F30. It's a great car, nothing about it would make an E90 owner unhappy, quite the opposite in fact, BMW will have a huge conversion rate. The biggest group of potential F30 owners are presently in E90 leases.

BJ

samualcc 10-03-2012 11:46 AM

This thread seems similar to another thread we just had. We can probably start these threads using a Mad Libs game:

Well guys it is the month of ________ and the latest 3 series numbers are out.

Looks like this month there was a _______ in sales over last years numbers, things seem like they are going _______ over in Germany.

I bet that the problem is related to _______ and that Audi and Mercedes are really just ______ compared to the 3 series.

I am also pretty sure that the price has had a ________ impact on sales, at least IMHO.

Personally, I really don't see a need to buy an F30 over my _______ but I am coming here to ask your opinion on these _________ sales numbers, even though I will never buy an F30. I am really here because my home forum is a ______ of _______.

P.S. have you guys checked out the latest head to head match up between the F30 and the _______. I know the 3 series won (again) but after dissecting the review, it is pretty clear that BMW is on the _______ and the competition is catching up.


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