Ah, I see now having reread the article thanks.
Originally Posted by pmoney
I think that 'image' applies to the general idea of who drives 3ers and what connotations they bring up in addition to how it looks. They make the comment of how if you saw someone driving an e46, they were probably a real estate salesman. Also the little caption on the picture talks about maybe the e90 will bring back the agressiveness of an original 3er, though I think that a late model ZHP makes this up pretty well.
Anyone who quotes Jeremy Clarkson is a bozo, IMHO. A 3er still says "up market" in the UK...
“Character is doing the right thing when nobody’s looking. There are too many people who think that the only thing that’s right is to get by,and the only thing that’s wrong is to get caught.”
- J.C. Watts Jr.