They do and they don't. The dealerships are independent businesses, and U.S. franchise laws limit the direct control that BMW can have over them. But BMW sets pay based on service scores, they can determine allocations, and pick and choose how they reward - that is a form of control.
Originally Posted by jbeene
So they don't have any control over their distribution nertwork? For a company so focused on brand image I find that hard to believe.
It's a love-hate relationship that manufacturers have with their dealers. They hate how the dealers take advantage of people but love how the dealerships are also good at selling their products. Change the balance of that, and service might get better but sales might go down. It's a fine line.
2014 335i Sedan 6MT
Estoril Blue | Black leather | Dark Burl Walnut
M Sport | Premium | Driver Assistance Plus | Technology | Dynamic Handling | Cold Weather | 19" 403M Wheels | M Sport Brakes | Harman Kardon | Rear Window Shades | Auto High Beams
09.16.13 European Delivery
2011 335i Coupe 6MT (ED)
2010 135i Vert 6MT (ED)
2007 335i Coupe 6MT (ED)
2006 325i Sedan 6MT