My '08 Sport package has the same as the UK one just mentioned. M badges on the door sills, each wheel, the steering wheel, and I think one other very small place. Not on the hatch or large on the body.

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2103 X3 28i, Alpine White, Mojave Brown Leather, SA Package, Tech Package, Premium Sound, Cold Weather One,

2010 335i Sedan, Space Gray, Sport, Premium, CA, iPod (retired)
2008 X3, Alpine White Sport Package - (retired)
2008 X3, Crimson Red, SA Package - (forcibly retired)