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Old 11-24-2009, 11:32 AM
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jusmills jusmills is offline
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Mein Auto: '04 330Ci
Originally Posted by Bart001 View Post
I'm a little sad too. I tend to come down on the 'it's a bit too conservative' side of the argument, too.

The E60 design was OUT THERE. Perhaps in the current climate, BMW did not want, or feel the need, to do that again. Perhaps right now being conservative is best for their business.

To me, the E60 represented both stellar performance and unique design. The image it gave me was "I drive something different." The image was not due to the brand, alone.

I don't see how I'm going to get that from the F10.
The design is more conservative than the E60, but looking big picture, this car should appeal to many more people (good from a BMW financial perspective, which benefits us all; not so much for the folks that want a unique looking car). I'd say that given the current sedans in class (Lexus GS, Audi A6, MB E class, and Infiniti M class) this car could net BMW some market share from current MB buyers and even change the minds of some who were set on getting the A6.
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