Bimmerfest - BMW Forums - View Single Post - 2009 X5 35D Diesel Exhaust Urea Reservoir Problem
View Single Post
Old 01-18-2010, 03:18 PM
ard ard is online now
Resident Curmudgeon
Location: Sierra foothills, California USA
Join Date: Jul 2009
Posts: 15,673
Mein Auto: '12 X5 35d/E39M5/996TTX50
Originally Posted by Funf Dreisig View Post
I agree! This issue could blunt the acceptance of the BMW Diesels for some time to come. All it has to do is become "common knowledge" that DEF is a hassle and BMW charges diesel owners high prices for topping it up between oil changes. Undoing that kind of bad PR could, and probably will, cost BMW far more than just taking care of it for the customer.


They've paid $4500 to get consumers to buy their'd thnk they could spend $100 here and there to deal with the relatively few DEF issues that come up ('relatively few' is in relation to how many $4500 eco credits they granted)

Making a good first impression is always easier and cheaper than FIXING a first impression...

Their issue is one of organizational communication. Plus they are a German company and not consumer centric. IMHO

Reply With Quote