When I ordered my 2010 I had the following option choices: the multi contour seat was a $900.00 option if you ordered sport package. (the sport seats have some of the features / adjustments that are included in the mcs) The multi contour seat was a stand alone option of $1300.00 or the multi contour seat was part of the Active Ventilated Seat pkg.
I have the multi contour seats and also had them on my 550, I would not buy a BMW without them.
You should consider taking delivery at the Performance Center!!!!!! Great experience and they will install the trailer hitch for $607.00 vs 1200-1500 dealers charge.
Sport, Tech, Prem, Multi Contour, 3rd row, Cold Weather, Prem Sound, Rear Climate, Roof Rails, Running Boards, Sat, iPod-usb