Well it seems this dealer doesn't want to play ball. I have made it clear to them that I saw the $10k off as a starting point for negotiations. His reply was basically.. good luck and thanks for your interest in one of our vehicles. Oh well, the search continues.
2010 sDrive35i Sapphire black, beige leather, premium, sport, 19" wheels, premium sound, nav, cold, comfort access, alarm, smartphone, 6 speed manual
2006 530xiT Wagon, Monaco Blue/black, premium, cold, PDC, Logic 7, Comfort Access, rear shades
BMW CCA Member# 164977