In my experience of driving the f10 is that it is a cruiser. Nice for the back seat. It is comfortable, and feels large. Maybe that is the 7 influence. It is nice to ride in and read a book from the back, or just relax. I think that it will be popular for that type of job.
As someone who enjoys driving the car,I would hope that BMW takes these reviews seriously. They have changed cars in the past for feedback. I bet that they will change this one. When consumer reports even calls them out, then it will be hard for them to respond. Here's to the 2012 version!