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Old 11-03-2010, 07:07 PM
BlueZ4AZ BlueZ4AZ is offline
Officially Welcomed to the 'Fest
Location: Chandler, AZ
Join Date: Jul 2009
Posts: 322
Mein Auto: 2009 Z4 sDrive 35i
Originally Posted by Parrotguy View Post
Everybody's situation is different, but my first Z4 was a new '04 which I paid about 37k for by passing up on options, and getting under dealer invoice. I replaced it at lease end with a new '07, which using the same approach, paid about 40K for. When the '07 lease expired I really wanted a 2010, and worked the dealer hard trying to get the cost down to what I thought was reasonable (for me) for an occasional driver. The lowest I could get a car for, and that was only if I ordered it, was about 52K. Adding CA taxes it was too much for my conscience. I agonized over the decision for months - I ended up getting a new 370Z Roadster Touring stick at $500 under invoice for 39.5K.
At that time a lot of posters were moaning over the price increase. In my view BMW had blown it, because they had pushed the price up to the Boxster level (depending on how you equip it) while every single comparison I have ever read between the Boxster and the Z4 picked the Porsche, but the BMW no longer had the $10K price advantage. When BMW just about stopped shipping sticks, I think they realized they had lost the performance buyer to Porsche.
Back to the thread topic, if you want to know which of your 4 points has caused the drop off in sales, compare the Z4 with the Boxster. that will answer your question. I haven't seen Porsche sales numbers, and I don't know if Porsche publishes sales by model.
The new Z4 was never aimed at taking the performace buyer away from the Boxster. BMW never pretended it was a better proformer than the Boxster, and has not been advertized as such by BMW. It's the car magazines that insist on comparing the 2 on performance, and I'm not sure why.

Last edited by BlueZ4AZ; 11-04-2010 at 01:25 PM.
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