Nah, they dropped emphasis on quality (like MB) in favor of "customer experience." since ads are a kind of external mission statement, we know this will impact corporate culture, as it did at MB when the engineer-focus was abandoned. Maybe the focus on driving will be adopted by another auto company.....though this world is moving away from intrinsic quality and toward user experience, much of it virtual.

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2006 Porsche C4S
2011 550ix Msport Carbon Black/black Nappa
Sports shifter, Premium 2
E39 M5 (sold)
1996 Porsche C4 (sold)