Thread: I drove a Buick
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Old 12-03-2010, 07:38 AM
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markl53 markl53 is offline
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Originally Posted by kocsis View Post
Nah, they dropped emphasis on quality (like MB) in favor of "customer experience." since ads are a kind of external mission statement, we know this will impact corporate culture, as it did at MB when the engineer-focus was abandoned. Maybe the focus on driving will be adopted by another auto company.....though this world is moving away from intrinsic quality and toward user experience, much of it virtual.
So you think there is less quality evident in your F10 as compared to previous BMW's you have owned? I disagree, the quality is ratcheted up, IMO, as far as materials, finishing, drive, you name it. Even if it is true that they may be focusing ads on another aspect, I don't think that has a direct relationship to a quality change, especially one in a negative direction. In today's world, that would actually be suicide in the markektplace.
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