"But what is fun sport driving for a 1% enthusiast is very different from what is fun sport driving for the 99% owner demographic. Guess who BMW is going to listen to"
I think it's obvious who they listen to and that's why it's a betrayal to use your words. The fun to drive the classic bmw way is the enthusiasts way of a connected experience. The journalist in the program gave the example of when you hit a road irragularity the steering wheel kicks back and transmits the road surface. It's not the fun to drive as in being isolated from the road as you think 99% of the BMW drivers are looking for which I also think might be a bit of an exagguration.