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Old 07-14-2011, 11:59 AM
schraderade schraderade is offline
Officially Welcomed to the 'Fest
Location: San Francisco
Join Date: May 2011
Posts: 151
Mein Auto: 2011 550i
Originally Posted by solstice View Post
"But what is fun sport driving for a 1% enthusiast is very different from what is fun sport driving for the 99% owner demographic. Guess who BMW is going to listen to"

I think it's obvious who they listen to and that's why it's a betrayal to use your words. The fun to drive the classic bmw way is the enthusiasts way of a connected experience. The journalist in the program gave the example of when you hit a road irragularity the steering wheel kicks back and transmits the road surface. It's not the fun to drive as in being isolated from the road as you think 99% of the BMW drivers are looking for which I also think might be a bit of an exagguration.
I miss the nice feel of the pushbuttons in my old Motorola cellphone. My iPhone gives me feedback, but it's an audible click which is 100% synthesized as opposed to the mechanical satisfaction of pushing that nice solid button on my old phone.
I used to be able to flip open a phone, dial a number, and make a call. Now I have to hit the phone icon first, then hit the dialpad icon, then dial the number. With fake feedback.

If I were a purist I'd say...the Motorola was way more fun to make calls with. It had more feel, more direct feedback.
But the iPhone is a WAY better phone, not because it's more fun to dial a number with, but because it has a much greater dynamic range of features.

Isolation for the sake of isolation does nobody good, and no automaker would spend the R&D dollars to make that happen. The point of electronification is to create dynamic range. BMW may not have that down pat yet, in the same way that the first generation iPhones did not work perfectly. But the paradigm shift from mechanical to electrical is a powerful one and it's one that has many precedents over many high-performance use cases (from fighter jets and the space shuttle to Formula 1). In almost every single one of these I bet there were old-schoolers who didn't like the new feel of electronic technology. But in all of them the resistance evaporated over time because it became clear that the electronic approach provided better dynamic performance than the mechanical approach. And that opens up a different horizons of fun.
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