I have the active ventilated seat and I like them. The ventilation is barely noticeable; but, my back never sweats and I feel cooler quicker when getting into a hot vehicle. I am still undecided on the active seat part. It does seem to help on long drives, 600+ miles; but, it is just a little uncomfortable. The best way I've heard it described was "it's like sitting on a snake in a bag."
I would recommend the active ventilated seats.