I voted 328i, but until I can build my own on BMW with desired options, it's hard to say. The 335i does have some stuff standard that could reduce the differential in pricing if you were going too opt for those things on a 328i. Not about to get rid of my current 335i yet, but probably in a year or two when the F32 is available.
2013 Audi A4 - Premium+/Sport/MMI/B+O Audio
2007 BMW E90 335i (retired)