I love and want this car, but the cheap looking base nav screen (2550 to upgrade (ZTP)), plain base headlights with no angel eyes (900 to upgrade (xenon)), cost to get wood, leather and sunroof combination (essentially 2100 (ZLL) + 3600 (ZPP)), fact that you have to pay extra for a basic feature like an alarm (400, please), comments about cheap looking plastics and no LED lighting... is starting to get a little irritating.
$10,000 in options? Compare to the A4. Base car comes with leather and roof. Style package (1100) adds xenons and leds and some other shiny bits. Wood trim is $350. And to add insult to injury the quattro car's msrp undercuts the rwd 328i by a few hundred bucks.
I don't want an Audi. I want an F30! Of course it's a better chassis and engine. But the way these options are laid out... geez...