Bimmerfest - BMW Forums - View Single Post - 2013 Cadillac ATS GM Takes Aim at BMW. No, Seriously.
View Single Post
Old 01-13-2012, 06:05 PM
Bemo's Avatar
Bemo Bemo is offline
Officially Welcomed to the 'Fest
Location: CT
Join Date: Oct 2011
Posts: 1,347
Mein Auto: 2011 328xi
If this is indeed true and the ATS manages to deliver E46-like handling and driving dynamics, a round of cold showers will be in order for the F30 engineering team and the dreaded electric steering. BMW's equation makes sense as the company is run by bean-counters. Build luxury cars that apply to a larger segment of the population and you'll sell more cars. The enthusiasts will have to move over to the M segment if they wish to stay with the marque. To quote Mark Miller, M stands for Motorsport and Money...the money that will be needed to maintain an M BMW. So the next logical move for us all? Drive a really old BMW, or an M model or to hell with BMWs!
Reply With Quote