Dragon Racing is moving from Indianapolis to Marina del Rey, Calif.
Penske said the two-car team -- drivers Sebastien Bourdais and Katherine Legge with backing from Lotus -- is moving into a custom-built 12,000-square-foot glass building that will showcase the IndyCar effort.
"It will be much easier to facilitate sponsorship and get people to come see your shop," Penske said. "Once they see this thing it's going to be pretty good."
Penske said the reorganized team is getting help from three West Coast teams: Pacific Coast Motorsports, Dan Gurney's All-American Racers and PPI Motorsports. Some aspects of the team will remain in Indianapolis, where the bulk of the sport operates.
Team sponsorships are still to be announced, but Microsoft and McAfee will be involved. Legge has ties to TrueCar.