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Old 07-03-2012, 05:35 AM
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wyb wyb is offline
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Originally Posted by alep1985 View Post
The S4 is also a good deal more expensive to start than either the ATS 3.6 or the 335i.

If it matches the performance of the 335i and comes with more amenities/better interior materials, I expect this to do quite well. Besides, more competition in the segment will keep BMW from just resting on their laurels. Competition never hurts us as consumers!
+1 - the manufacturers vying for consumer dollars is good for the consumer - more standard features I as a minimum I hope. Quite honestly, I am amazed at some of the standard offerings by other manufacturers these days - it leaves me looking at the BMW offerings and wondering why we get hit so hard for things like comfort-access...
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