+1 - the manufacturers vying for consumer dollars is good for the consumer - more standard features I as a minimum I hope. Quite honestly, I am amazed at some of the standard offerings by other manufacturers these days - it leaves me looking at the BMW offerings and wondering why we get hit so hard for things like comfort-access...
Originally Posted by alep1985
The S4 is also a good deal more expensive to start than either the ATS 3.6 or the 335i.
If it matches the performance of the 335i and comes with more amenities/better interior materials, I expect this to do quite well. Besides, more competition in the segment will keep BMW from just resting on their laurels. Competition never hurts us as consumers!
535i XDrive | Alpine White w/Black+Natural Leather Interior
It's ALL perspective - get some. No - I am NOT addressing YOU!