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Old 07-13-2012, 12:45 PM
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enigma enigma is offline
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Location: San Diego
 
Join Date: Jan 2006
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Mein Auto: BMW M3, Z4 M Coupe
Quote:
Originally Posted by tturedraider View Post
btw - I forgot to mention, STUPID TO THE HIGH HEAVENS THROWING AWAY FORTY YEARS OF HARD WON BRAND IDENTITY BY CALLING THIS CAR A 4 SERIES. People are still pissed they dropped the "ci" designation for the coupes. Someone at BMW corporate, please pull your head out your butt and learn something. Keep the irreplaceable 3 Series name and bring back the "ci" designation for the coupes (and "cic" for the 'verts).

BMW recently recognized as the MOST VALUABLE BRAND IN THE WORLD and they are too stupid to recognize a huge part of that is the 3 Series, including the coupe, and the ///M3, which virtually every person on the planet associates with a coupe or convertible.

This 4 Series crap is a bigger corporate identity blunder than New Coke!!! The entire 3 Series history is built on the two door 3er. Without which there would be no 3 Series sedan at all!!! This "4 Series" is NOTHING SHORT OF BMW BLASPHEMY. It is shameful to the brand.

I guess I ought to email this rant to BMW.
I am not as worked up about this as you as long as they don't ruin the driving experience (which they have with some recent models).

While we are on this topic, how about their stupid 3xx/5xx/6xx/7xx/8xx designation deviation, where "xx" used to mean the engine displacement numbers, not what some marketing guy thought is good for sales numbers.

The whole "sDrive" and "xDrive" designation is also not very well thought out... so what are they going to call the rumored FWD model?
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