My guess is that BMW did a lot of focus groups to realize that the average person didn't understand all the naming. We might like I, CI, XI, etc. it does get a little confusing with the extended drive train options. Would an AWD, Turbo, Coupe be a CXTi?
335CXti doesn't sound all that awesome either.
EDIT - Realized it would be a 330CXti under the above naming nomenclature.
Last edited by tim330i; 07-13-2012 at 12:30 PM.