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Old 07-15-2012, 10:35 PM
MCSL MCSL is offline
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BlackBerry Case Study – Martha Stewart Living

We recently had a chance to catch up with Steve Rollins, Vice-President of IT at Martha Stewart Living Omnimedia, Inc., who discussed with us the company’s experience implementing BlackBerry® Mobile Fusion. We’re clearly excited about the launch of this multi-platform Mobile Device Management (MDM) solution, but it’s fantastic to see how it’s being used “on the ground” within organizations to help mobilize employees and bring tangible benefits.
One of the reasons the IT team at Martha Stewart Omnimedia insist on equipping the executives with BlackBerry MDM technology is the ability to snatch back data inadvertently delivered to the wrong person, at a moment's notice.

Biz Blog: Why was BlackBerry Mobile Fusion an important product for Martha Stewart Living to implement?
As a company with publishing, broadcast and merchandising divisions, we create a lot of mobile content for consumers across a variety of platforms. Our corporate-deployed devices have always been BlackBerry® smartphones, but in order to meet the needs of our staff (employees that have to be familiar with a range of devices and how they differ from one another), we have definitely evolved into a cross-platform company. With the introduction of BlackBerry Mobile Fusion, we can reduce the number of devices that people have to carry, expand the reach of the enterprise data to people who didn’t have access before and allow them to continue using the smartphone that best suits their particular work needs.

When we were initially looking at MDM software, BlackBerry Mobile Fusion was our number-one choice because it was simple to fit it into the infrastructure we had already built. That simplicity and the fact that we could secure other devices without assuming any significant cost were the biggest drivers.

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