Originally Posted by bimmerbeemerfan
It will definitely be a challenge for Cadillac to overcome its image in the eyes of many traditional BMW customers. But if they've got the hardware to back up their claims when (if?) a potential 3 Series buyer ever gives the ATS a test drive...well, that's the first step.
There are proably a lot of younger buyers who do not remember the abominations that Cadillac was building 30 years ago.
They definitely have an image problem to overcome but it is not insurmountable. You never know what the future will being. In another 30 years BMW may be considered an old persons car and Hyundai and Cadillac may be the status brands.
They certainly lost their way and built some real crap over the years but the brand has a gear heritage and they built some wonderful cars in the past,
Drivers Club at Lime Rock
The Glen Club
International Motor Racing Research Center
Cayman Club Nor'Easters
Madison Ave. Sports Car Driving and Chowder Society (Only a Vice President)
Sports Car Club of America
Polish Racing Drivers of America (PRDA)
American Mural Project
Simeone Foundation Automotive Museum
Mount Washington Observatory
Society of Automotive Historians
Last edited by captainaudio; 07-28-2012 at 02:56 PM.