Coming soon: BMW Apps go Android
From July 2013, smartphones powered by Android platform will also be able to benefit from application-based integration. With a market share of more than 50 percent, Android has become the most prevalent smartphone operating system. The BMW Group is therefore vigorously driving forward development in this area. By extending application-based smartphone integration to Android users as well, BMW now covers the bulk of the smartphone market and is opening up BMW apps to an even wider community.
The first concrete results are currently taking shape. The BMW Group specifically chose Samsung as its pilot partner for Android integration. The company is the world market leader across all mobile phone segments, including Android powered smartphones , making it an obvious choice for the BMW Group to join forces with Samsung for the launch of the app-based integration of Android. Android integration will be gradually rolled out to include other manufacturers. The BMW Group is once more highlighting its leadership position in in-car smartphone integration.