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Old 09-23-2012, 08:34 AM
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Kamdog Kamdog is offline
-- Robert S. Johnson 56FG
Location: New York
 
Join Date: Apr 2007
Posts: 5,878
Mein Auto: 2008 535i
Products are priced in two ways. First, it has to make a profit, or will lead to a profit, otherwise it does not pay to produce. Next, it is priced to the market. If the market is willing to pay the price for the product, the product is well priced.

You can get a car with the basic attributes of a 5er for half the price, similar size, carrying capacity, etc.

Same with jeans. You can spend anywhere from $10 to a couple of hundred dollars for jeans.

So why does BMW charge so much for the 5? Because they can.
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535i, Monaco, Cream, Light Poplar, Comfort Seats, PP, Nav, ED.