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Old 09-23-2012, 08:46 AM
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LukeS LukeS is offline
Officially Welcomed to the 'Fest
Location: PA
Join Date: Jul 2012
Posts: 346
Mein Auto: 2013 535ix M-sport
Originally Posted by Kamdog View Post
Products are priced in two ways. First, it has to make a profit, or will lead to a profit, otherwise it does not pay to produce. Next, it is priced to the market. If the market is willing to pay the price for the product, the product is well priced.

You can get a car with the basic attributes of a 5er for half the price, similar size, carrying capacity, etc.

Same with jeans. You can spend anywhere from $10 to a couple of hundred dollars for jeans.

So why does BMW charge so much for the 5? Because they can.
O.K. Well said.