Not quite the point. The F10 is also expensive compared to A6 and E class as well, direct competitors.
Originally Posted by Kamdog
Products are priced in two ways. First, it has to make a profit, or will lead to a profit, otherwise it does not pay to produce. Next, it is priced to the market. If the market is willing to pay the price for the product, the product is well priced.
You can get a car with the basic attributes of a 5er for half the price, similar size, carrying capacity, etc.
Same with jeans. You can spend anywhere from $10 to a couple of hundred dollars for jeans.
So why does BMW charge so much for the 5? Because they can.
Sophisto Grau / Oyster - Black Nappa, Anthracite Wood Gone but not forgotten.
Heaven is where the police are British, the cooks are French, the cars are German, the lovers are Italian and it is all organised by the Swiss.
Hell is where the police are German, the cooks are English, the cars are French, the lovers are Swiss, and it is all organised by the Italians