It's expensive because it can be. BMW has the cachet and prestige to command such prices and they have no problem selling them. Of course, no one is actually paying MSRP on BMWs. It makes it look like you're getting a fantastic deal when the dealer chops off $10k.
But I do think that BMW needs to lower prices because the whole "chopping thousands off sticker" is getting old and annoying. It kills future resale for those who finance, like me. Audi and Lexus don't resort to $10k off sticker deals to move inventory. Try asking the Lexus or Audi dealer for $10k off a Q7 or RX. They would tell you to get out. The BMW dealer would probably sell the X5 to you for close that amount
Last edited by AutoUnion; 09-23-2012 at 12:18 PM.