Let's be frank - the 5 series is a rip-off for what you get.
The only reason they get away with charging these ridiculous prices are:
- Many people will rather have a car with few options but a BMW badge rather than a loaded Audi or Lexus (snob buyers)
- Some people are so obsessed with BMWs historical reputation for handling that they won't even cross shop competition (drone buyers)
- Some people are completely uncompromising and buy what they consider the best at any price (Mugs)
I know these labels are condescending, but in the spirit of brutal honesty I would admit I fall into one of them.
A sensible person would buy an Audi A6 or a Lexus GS350 instead of a 535i. But we aren't making a sensible choice here. We are making an emotional one. Which is why I drive an M5.
2013 ///M5 Individual
Frozen Grey, Silverstone Full Merino, Piano Black, Exec Pkg, Drivers assistance pkg, LED Package, Bang and Olufsen, 20" Forged wheels