While I definitely agree with the not-a-Honda/emotional decision/"yes we're getting ripped off but who cares" camp, I would also say that BMW discounts at the table whereas Audi is pretty straightforward about pricing...you're paying the sticker and if not, well, piss off.
I still haven't decided whose pricing strategy I like better.
2008 535xi 6-speed
- Blk Sapphire, ---2011 535xi
- Jet Blk, Blk Dakota,
Blk Dakota, Bamboo Prem | Cold Wthr --
Aluminum | Prem | Prem 2 | Cold Wthr
Sport | iPod/USB | Nav | Sat --- -------
Sport | Sport Auto | Fold Down Seats
Fold Down Seats | Htd Rear Seats -- ---
PDC | 18" wheels | Logic7